Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. Managing social media also includes engaging and interacting with social media users. You can use tools, services, and social media managers to oversee your social media management. Social media management is a practice that supports your digital marketing and social media strategies. It’s an important part of running an effective social media strategy because it explains how your brand will participate. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing.